THE FOUNDER
Meet Ashley Roberts
For twenty years, my work has been taking care of the people others depend on.
Building and serving along the Gulf Coast
2013 TO 2024
For more than a decade, I was both a business owner and a Chief of Staff. I built four hospitality businesses from the ground up: luxury lifestyle experiences, concierge, corporate events, culinary travel, and two specialty food and beverage stores. As Chief of Staff, I led teams across multiple companies and oversaw a private foundation and its fundraising. When 2020 hit, I kept the businesses open and launched a new retail venture. Along the way, the work earned regional awards and press.
Before that, I led sales and marketing for LVMH, L'Oréal, Aveda and Allergan Aesthetics.
Chief of Staff, continued in Philadelphia
2024 TO 2025
In Philadelphia, I carried that work into a private family office, running multiple estates and a large household team.
“Principal First”
Whether the client was a guest, a brand or a family, the method was the same. I call it “Principal First”: know the person completely, anticipate what's coming, and look after what matters most to them.
WHY GRACE FORWARD
“The only way I knew how to heal was to make sure no one else would face what I faced in the dark. I didn't have anyone to guide me. I didn't have the language for what I was feeling. Grace Forward exists so that you never have to face it alone.”
ASHLEY ROBERTS, FOUNDER
Coaching, supporting and guiding
I'm a certified coach, with training in conflict management. I'm currently completing Temple University's Law and the American Criminal Justice System certificate alongside my ABA paralegal studies. I study the system so I can help you understand it. I don't practice law. Legal questions go to your attorney.
Now I bring it to you
Grace Forward brings the same discretion and preparation I gave my clients to women facing a federal case, and to the families beside them. I work with you one-on-one, before, during and after sentencing. I'm discreet and direct.
I'm from the Gulf Coast and now call Philadelphia home. I work with women and families nationwide.